How to Find a Terrific Copywriter
If you want to use the internet to generate an income, you'll need a web site. If you want that website to help you bring in money, it should be very well written. Unless you are a skilled copywriter yourself, you will want to employ a copywriter to compose the text for your web site. An effective copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are created equal. Some of them are really gifted. Some dream of having talent but are merely trying to make some bucks because they've heard that online copywriting is easy. Here is how you can tell the good from the bad.
Does the writer have his or her own website? Any copywriter who would like to create web copy must have a website that contains their writing bio, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own site, how will they help you put up yours? Examine the copy on the writer's website. If it is full of typos and grammar errors this is not a good sign.
How well do you react to the copy on the copywriter's web site? This is more involved than just noticing grammar and spelling errors. Does the website copy induce an emotional response as you are reading it? Does it make you warm up to the writer? Does it make you want to continue reading and find out more about the person? Does it make you eager to employ them right away? Does website copy make you want to run for the hills? Does the copy make you angry? All of these are important reactions and you should take note of them.
Look into the writer's's background a little. Look for reviews on impartial sites and forums. It is likely that the only reviews on the copywriter's web site are going to be glowing ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be my blog faked by the writer him or herself. These reviews deserve special attention. You have to also request the writer to give you several references. Be sure that you follow up and really get in contact with those references and that site get an honest opinion from them.
It is important to actually this contact form read any samples furnished to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially vital if the copywriter is claiming to be an expert in a field. When the writing looks like it was sourced from Wikipedia or is particularly vague, you need to find a different writer.
There are a number of different ways to discover if a copywriter is worth spending your money. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.